50 Cent did an interview with KING magazine and dished the goods on his business world.
People are struggling to make money in the music industry. Do you have a lot of investments outside of entertainment?
Absolutely. I make more money away from music than I do off of music—well, I was. S**t is terrible right now. Look at the economy in general. General Motors and Chrysler are looking for a bailout. It’s going to be a financial issue if they don’t succeed, though. If they don’t receive the assistance, they will go bankrupt in the next couple of years.
Isn’t it sort of like what happens to rappers when they don’t produce what the market wants?
That too. In this climate, it’s not just them. Every time you open the newspaper you see another business or establishment you thought was credible in trouble, like Circuit City filing for bankruptcy. The United States is the place to do business
. So if it’s bad here, where do you go? We’re the feeding ground. All those Asian countries—Thailand, Taiwan, China—they’re manufacturing things to sell here. How long do [regular people] have to survive before we recover? We may lose our middle class. If you have $20,000 in stocks invested in different areas, a home that you actually want to live in and [a] car, that’s middle class. So those people, if you had stocks in GM like I had, [they are in trouble]. My [broker] from Goldman Sachs just got laid off. [If] the guy you got assisting you [with financial] decisions is having issues, then you really got to look into it, right?
Who has the best model for staying relevant to fans?
Puffy has the best model for staying relevant, because [he does it] without a song. He’s been able to maintain an interest and stay in a space to executive produce television and film projects, and stay relevant to hip-hop culture. What was the last record that made you feel like, ‘Oh, my God, Puffy is on fire’? You don’t need it. That’s what makes his business model exciting to me. There are only three of us to look at: Jay, [me] and Puff. [We have] three totally different situations. We’ve just been a part of hip-hop culture. That’s the similarity. I still think they’ll be relevant. I just think they’re like the fire hydrant: You can’t move those guys out of the street. I think they’ll [still] be the guys you need to connect with [to] get a shot.
So where will your brand be in the future?
Well, I believe that I will have a stronger position as we move forward. What I have on my side is age. [Laughs] See, in the next five years they’ll be 45 and 44 years old. And I’ll just be close to where they are now.
Catch the full interview over at KING