Jay-Z created the #NewRules blueprint earlier in the year with his new album, Magna Carta Holy Grail and now Beyonce improves on the model. She’s upped the ante by setting her own rules. She shook up the world last Friday night with a midnight unannounced release of her new album, Beyonce.
Within a hour of it’s release, the album was already a hit with fans, organically spreading across the web like wild fire. She also caught the folks over at iTunes off guard, shattering a previous record.
She broke the record for fastest selling album on iTunes with 828,773 copies sold in 72 hours, doubling the prior expected numbers.
It’s a ingenious yet obvious tactic, Beyonce being a big as she is, releasing an album unannounced is actually much more beneficial than doing a long drawn out promo for months before the release.
Congrats to Mrs. Carter.