Even though Beyonce hasn’t been dominating the charts for the past few years, her brand is still as strong as ever. Pepsi just announced the completion of a $50 million deal with Beyoncé in return of her position as the global brand ambassador.
This isn’t the first time Beyonce has worked with the brand, prior representation included being featured in four commercials, but this new deal however takes the partnership to a whole new level.
The deal is set to include the diva’s presence on a number of billboards, websites and appearances on your favourite channels. The first chance we’ll get to see the partnership on our television sets will be at the halfway point of the upcoming Super Bowl event, coinciding with her live performance.
Beyonce continues to be one of the highest paid female entertainers today, and is even giving her husband Jay-Z a run for his money, (No pun intended).