Artists talk about the rise of the popular music festival. (Season 2012).
This was my second year at SXSW and it was amazing! I got to sit down with a lot of great artists and see some upcoming talent perform. The one thing that I noticed this year though was the amount of starpower that surrounded the festival. Hip-Hop's elite inlcluding Jay-Z, Kanye West, Lil Wayne, and 50 Cent all performed at the festival that once was a breeding ground for indie artists.
I linked up with Shawn Chrystopher, Mannie Fresh, Kendrick Lamar, Emilio Rojas, Dee-1, Shawn Falyon, and XV to discuss if SXSW is becoming too mainstream. Check out the latest episode of Face to Face on BET.com!