The official video for Justin Bieber’s “U Smile.” It was written by Bieber, Jerry Duplessis, Arden Altino, and Dan August Rigo, and produced by Duplessis and Altino. According to Bieber, the song is dedicated to his fans.
Starting out in a black and white frame (and later incorporating scenes of color), a group of girls are seen standing outside on the street while Bieber is seen exiting a building while trying to walk away without getting noticed. This however, is unsuccessful as the girls run up to Bieber; he then takes pictures and signs autographs with the girls. While this is happening Bieber takes an interest with one particular girl asking her to meet him later on, to which she agrees. As the song starts playing Bieber is seen sitting in an empty auditorium playing the piano and singing. When Bieber’s date shows up they sneak into an empty theater where they are seen; holding hands, horsing around on the theater’s seats, and sliding down banisters. At the ending of the video they are seen engaging in a playful back-alley water fight and eventually collapse into each other’s arms while Bieber is playing the piano back inside the theater.