MTV announced yesterday that Tha Carter IV will drop digitally at midnight following the MTV Video Music Awards this coming Sunday.
New York, NY (August 22, 2011) – In a music industry first, Hip-Hop megastar and super mogul, Lil Wayne will release his highly-anticipated album, Tha Carter IV, in its entirety online via retail sites including Itunes, Amazon and more when the clock strikes midnight following the “2011 MTV Video Music Awards” this Sunday, August 28th. The physical CD will be available at all major retail stores on August 29th. This innovative album release designates Lil Wayne as the first artist ever to release an album digitally after an award show and is the culmination of what is already a huge night for him with his performance and nominations for “Best Hip-Hop Video” and “Best Collaboration.”
“I am extremely excited to be the first artist to utilize such an amazing idea. I hope that I can open the door for others,” stated Lil Wayne.
Ronald “Slim” Williams, CEO, Cash Money Records said, “The MTV Video Music Awards are one of the most watched and respected shows in the industry. Wayne is one of the most respected and prolific artists in the industry. By pairing the release of Tha Carter IV with the VMAs, it will certainly add to the overall anticipation and excitement for fans everywhere for what will surely be an unforgettable evening.”
“Lil Wayne continues to change the game, this time with a new release strategy that demonstrates the power of the VMAs to grab the attention of music fans,” said Stephen Friedman, President, MTV. “After our millions of viewers experience the VMAs, they can go online at midnight and download the album they’ve all been waiting for.”