Lets get a few things straight.
I'm not going to sit here and bash Macklemore as if he's some industry manufactured white rapper that came in and stole something from the black man. He's a underground rapper (independent artist) who's been grinding for a long long time before his career took off in 2012. He didn't chang his style, or became a gimmick, this is the artist he was from the very beginning, and he earned every fan he's gotten.
That being said, he does have an advantage in realm of the Grammys due to race somewhat but more so with how the voting process at the Grammys works.
Macklemore himself fully understands the reality of the situation and explained that to Hot 97 Yesterday.
“It’s the blessing and the curse, a little bit more the curse, first and foremost, Kendrick Lamar is a friend of mine. He’s somebody that I love his music and, in my opinion, had the best Rap album of the year. And knowing how the Grammys usually go, I knew that there would be a great chance that we’d win that award and, in essence, rob Kendrick. That’s what happened tonight. It kind of sucks. I think we made a great album. I think that Kendrick made a better Rap album.”
Macklemore cleaned up at the Grammys Sunday night taking home 4 awards including Best Rap Album and Best Rap Song. He explains the process of why he won some of those awards as oppose to Kendrick.
“In terms of the people that are voting on those ballots, filling out those bubbles, we have an unfair advantage due to race, due to the fact we had huge radio success, due to the fact that our name was circulating more in a pocket in the industry of people filling out that ballot, this is not like a Rap Radar poll, like a 2DopeBoyz poll. This is not a Hot 97 poll. This is the Grammys. This is many different types of people. All different age groups filling out a ballot where they might not necessarily know the genre.”