Rihanna took it back to her roots in this one, I almost forgot she was West Indian. I noticed she's been keeping up with all the latest Jamaican dances but what's with the random “Bogle” dance in the middle of everything, that dance is almost as old as me, lol.
“completely different from any other video I’ve shot before. A lot of my videos are really dark and edgy and tough. ‘Rude Boy’ is more playing along the lines from my roots. We used a lot of color, but also the costumes were very Jamaican dance-hall queen type.”