Glad to see Nas doing some brand alignment, and before you Hip-Hop dummies start screaming sellout just remember, if your not selling out (at least a little bit) then that means no one thinks your worth buying into.
Earlier in the year, Nas partnered up with Hennessy & Co. to become a tastemaker for their cognac brand, Hennessy. In the video Nas travels to France to discuss his history with the product and finding out about the city Cognac where the product is grown.
He talks about visiting the distilleries and barrels of cognac that date back to over a 100-years ago. We also get quick glimpse at Nas sitting down with brand king Maurice Hennessy, along with other board of heads.