Kendrick Lamar – I (Music Video)

Posted on November 4, 2014
Artist: Kendrick Lamar
Song: I
Producer: Rahki
Director: Alexandre Moors, The Little Homies

I wasn't sold on this single in the beginning, and even now I'm still not crazy about it but it has grown on me somewhat. Lets call that the radio effect. There were mixed feelings about this track, nonetheless that didn't stop the track from becoming the theme song for the entire NBA season, which will only further promotions throughout the next 8 months.

Now the video arrives for the just over a month after the single's release and the video is shot in the style you'd expect from Kendrick Lamar.

Check out the Alexandre Moors and The Little Homies directed music video.

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